Wearing of this garment does not enable you to fly

I have a weird fascination with all sorts of packaging, from breakfast cereal boxes to ketchup bottles, to contact lens solution, shampoo, and household cleaning products. Given an idle moment, in the middle of a meal, a shower, or even while waiting it out at the supermarket checkout lane, I end up reading a lot of product literature: nutrition labels, application instructions, lists of ingredients, foreign language translations, and of course, warning labels.

So when I found a copy of Wearing of This Garment Does Not Enable You to Fly by Jeff Koon and Andy Powell (illustrated by Tim Carroll) in a bookstore bargain bin, I just knew I had to get it for my humor book collection.

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Store in a cool, dry place

Several weeks ago, I spotted the book Shelf Life by Rosie Walford with Paula Benson and Paul West (book #76 for 2009) at Book Sale but it was priced P170 (around $3.50) so as amusing as it appeared to be, I decided to pass. Whenever I’m in Book Sale and a book I like is too expensive (i.e. over P100, that’s around $2) and I don’t think I’ll lose sleep if I don’t buy it right away, I usually pass because I’m always hopeful that a cheaper copy will turn up sooner or later.

This Sunday, I found a copy of Shelf Life at another Book Sale branch and it was only P90 (under $2), so I decided the book belonged on my book shelf.

Shelf Life, subtitled “A celebration of the world’s quirkiest brands,” is a pictorial collection of local products from all over the world that have funny and peculiar (often suggestive) brand names.

I’ll let some photos from the book do the talking, just pardon the whacked-out angles as my scanner is currently out of commission.

Dutch brown sugar

I wonder exactly how inviting this one is?

sounds ominous…

Maybe it talks?

It must have some special properties!

And here are a couple of brands that are available here in the Philippines:

I’ve always been queasy at the thought of ingesting this.

One of my favorite childhood snacks!

The book is a lot of fun to leaf through, and I was in stitches the whole time!

My copy: hardcover

My rating: 4/5 stars