Why We Buy

I don’t normally read business books, but I needed a U for last year’s A-Z Challenge and I couldn’t find any fiction book by a U author that interested me, so I raided my sister’s book stash. My sister, marketing manager of the supermarkets of a major retail chain, was about 21 pages into the book Why We Buy: The Science of Shopping by Paco Underhill when I encroached upon her reading! :D

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