Around the world with The 39 Clues

The world has never seen anything like it: Scholastic’s action-adventure series, The 39 Clues, is taking the world by storm — one book at a time. After its release in September 2008, the first book, Maze of Bones by Rick Riordan was an instant hit, gracing the NY Times Bestseller List for 10 consecutive weeks. The second book, One False Note by Gordon Korman, heralded the holiday season a few months later, debuting at #1.
More than just the books, The 39 Clues goes where no other book series has ever gone before: multi-platform interactivity, with multiple components that enhance the reading experience: collectible game cards, the online game, and even sweepstakes across several territories.

Dan and Amy Cahill are two orphaned kids who discover that they belong to a family that has produced world’s most prominent personalities, divided among the family’s four branches: Lucian is the bloodline of legendary leaders and spies, including Benjamin Franklin and Napoleon Bonaparte; Ekaterina has cultivated scientists and inventors like Marie Curie; Janus is the hothouse for cultural icons like Mozart, Picasso, and Steven Spielberg; while Tomas boasts of daring explorers and discoverers, including Annie Oakley.

The death of Dan and Amy’s grandmother, Grace Cahill, is accompanied by an unusual bequest: a choice between a million dollars, or the first clue in the quest for the legacy of the Cahill family. Choosing the path of adventure, 11-year old Dan and 14-year old Amy Cahill must outsmart the other Cahills, who will cheat, lie, and steal to get ahead in the game.

Race around the world
The series details the Cahills’ adventures as each clue takes them closer to the Cahill family’s source of power. Rick Riordan, author of the Percy Jackson and the Olympians series, developed the story arc for the series and penned the first book, “Maze of Bones,” where Dan and Amy begin their quest with six other teams of Cahill relatives hot on their trail from the Cahill estate and all the way to Paris.

The rest of the series is distributed among different authors, each bringing their distinct style to the story, keeping the adventure fresh and exciting.

Gordon Korman, author of children’s adventure series such as “Everest”, “Island,” and “Dive,” contributes the second book in the series, One False Note, with Dan and Amy (with their au pair Nellie and their grandmother’s cat Saladin) following the second clue to Wolfgang Amadeus Mozart in Vienna.

The third book, The Sword Thief (for release in March 2009) by Peter Lerangis, is set to take the Cahills to Tokyo, while the rest of the titles in the ten-book lineup are yet to be disclosed.

Beyond the pages
Most notable about the series are the interactive components that allow the reader to join the Cahill family quest, with readers from select territories (US, Canada, UK, Ireland, Australia, New Zealand, India, Malaysia, and Singapore) eligible for winning actual prizes in the 39 Clues sweepstakes.

The 39 Clues website (www.the39clues.com) allows readers to find out the branch of the Cahill family they belong to, and granting them access to the exclusive archives of the family branch. Cahill family resources are also available for those who want to learn more about other members of the family.

The 39 Clues game is also on the website, granting users a clue at the end of each mission. Additional clues can be unlocked by entering the card sets found in each book and solving a variety of puzzles, and further on, using the expansion card packs (sold separately) containing 16 randomly packed cards, with a rare card guaranteed inside each pack.

With the release of One False Note, another component was added to the series, this time a tabletop card game dubbed as Double Cross, which can be played with other 39 Clues readers with their own sets of cards from the book and the expansion packs. Players go on missions to collect Secrets and Founders cards and earn points. The first player to reach 39 points wins the game.

My take
Story-wise I found the books okay: fast-paced, thrilling — very cinematic, and everything an action adventure series should be, including the typical leaps in logic that come with these types of books. I think kids around 4th grade to junior high would love the series. My cousin Chickoy, who’s in sixth grade, enjoys it like I do, and we talk about the books whenever I visit.

I’ve never read Riordan (am not really into mythology so I haven’t tried the Percy Jackson series just yet), nor have I read any of Korman’s books (he’s got tons, he’s been published since he was in junior high!). The writing styles are very similar though, and so American, and I have a preference for British writers in the YA genre, so it’s hard to tell which of the two I like better, but judging from the two books in the series, I’m leaning more towards One False Note, which was more fluid for me.

The premise of an all-powerful family is quite ludicrous when you think about it, but I have to the think tank some credit and say, why not? It’s fiction, after all. I like the idea of the 4 branches, and it’s ingenious, the way you can take a test to find out your Cahill branch — I’m Lucian, by the way– much like Hogwarts students get sorted into their houses.

What trumps up the series for me is really the interactivity. I logged in my starter pack of cards on the website and voila, two hours later
, I was still hell bent on unlocking more clues. In this day and age, when books have to compete with so many things to grab a kid’s attention, The 39 Clues series certainly bridges the gap.

It’s an effective marketing tool too, because the cards are not reusable or share-able, but the kids enjoy them, and if it gets them to read, then it’s money well spent.

***
My copy: Maze of Bones and One False Note, both hardcover

My rating: Maze of Bones and One False Note, both 4/5 stars

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12 Responses to Around the world with The 39 Clues

  1. kwesifriends says:

    may new book naman siya titled “The 39 Clues: The Sword Thief”. Have fun reading!

  2. sumthinblue says:

    Yup. To be released in March 2009 :)

  3. sumthinblue says:

    Currently updating this article to submit to Manila Bulletin — I just finished Book 3, The Sword Thief tonight!

  4. sumthinblue says:

    I just realized I’ve inadvertently shared the surveillance code for this set of cards with the whole world.

    I’m not taking it down, but I hope the people using it would be nice enough to drop me a note! :)

  5. sapagoo says:

    Sorry. We’re collecting surveillance codes in the 39clues forum at unfiction.com.
    Surveillance Code Thread
    I found your blog on the 6th.

    We were trying to get to 100 codes, and made it to 104. As of now, they don’t appear to do anything, but since the back of the card says to pass the code on, I’m hoping that sharing the codes will be useful later on.

  6. sumthinblue says:

    It’s Ok Sapagoo. I’d been wondering why hits for this page were racking up :)

  7. Pingback: Currently reading: Beyond the Grave (The 39 Clues Book 4) | Bookmarked!

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  11. Oh dear. I’ve read the first book. I don’t know whether I should review it. Hmm.. Will let you know if and when I decide to share my thoughts about it. You see, I’m a huge fan of Pseudonymous Bosch, the Mysterious Benedict Society series (which by the way also has an interactive component to it) and Lemony Snicket. Try as I might, I find it difficult not to compare, and Book 1 of 39 clues comes up wanting. =( Well, I still have Books 2-4, baka it’d pick up there.

    • Sumthinblue says:

      Myra, I love MBS too, although I think it’s vastly different from 39 Clues in style and treatment so for me the comparison isn’t really apples to apples.

      Each MBS book pretty much encompasses one whole adventure while all 10 books in the 39 Clues spans about a month. The interactivity of MBS is comparable to 39 Clues in theme — ciphers and codes, although aside from the interactivity in the book, 39 Clues’ online component and card component extend the experience outside the main storyline.

      39 Clues stands better as a series than each individual book, more in the style of, say, Goosebumps, or Nancy Drew. But do try the other authors, as you might like their style better. I’ve never really been a fan of Rick Riordan’s writing style and Book 1 is actually the least of my favorites in the series. My favorite 39 Clues authors are Peter Lerangis, Patrick Carman, Jude Watson and Margaret Peterson Haddix :)

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